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Itinerary of Digital Marketing!

Digital marketing is the sunshade of all the works you do to promote your business.

Process Oriented

1. SEO

SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have reformed over the years; but the purpose is still mostly the same. Coming up higher in the list when your customers do Google searches. Most businesses will be needing it forever.

Digital Marketing

2. SEM

SEM is buying traffic through paid search listing. Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

Search Engine Marketing

3. Google Analytics

Google analytics is the best infographic display of your site’s traffic. It includes:

  1. Show your most important analytics data first
  2. Determine where your best visitors are located.
  3. Learn what people are searching for on your site.
  4. Visualize what people click on the most.
  5. Uncover your top content.
  6. Identify your worst performing pages.
  7. Determine where people abandon the shopping cart.
  8. Discover if you need a mobile site

Google Analytics

4. Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments need to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Automation5. Digital Advertisement

The first time you open your favorite browser to last time habit of checking your news feed, we are surrounded by digital advertisement. Facebook and its more than two billion users remain the undeniable advertising behemoth of the digital age. It doesn’t matter if you watch cat videos, listen to cover songs of your favorite bands or tutorials on how to braid your kid’s hair for the senior prom, YouTube is where it’s at. Do you listen to Pandora? Or, maybe you’re a Spotify fan. Well, your customers like a few good tunes, too. LinkedIn, Twitter, Snapchat, Bing, and whatever is next around the digital curve are all platforms on which you can advertise your goods and services. Last but not the least there is the tech giant Google; offers advertisers access to more than two million publisher sites online.

Digital Advertisement

Content Oriented

1. Content Strategy

At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

Content Strategy

2. Campaign ideas

The thought of getting their social posts featured in commercials or other advertising materials could potentially encourage people to share more of their experiences with your company. Dunkin Donuts uses content from the #MyDunkin hashtag in some of its promotional materials to share social proof and encourage customers to share online.

3. Unique hashtag proposition

Hashtags are everywhere, even showing up in the corners of our TV screens when different shows and networks provide us with their pre-determined hashtags to help inspire conversation.

 

hashtag

4. Creatives for digital

Creatives are general marketing term defines creative aspect and content of the marketing. Creatives is the material used to generate leads and sell advertising for marketing which is developed and generated by art directors, creative directors and copywriters in an advertising agency.

Creatives for digital

5. Advertisements

Online advertising can be used to drive traffic to your site and build brand awareness. Effectively targeted campaigns can create brand influencers and reach complementary audiences. The online display enables brands to focus on their ideal audience and tailor messages that improve both recall and engagement.

advertising-marketing-campaign-promotion-branding-concept

6. One-liners for email

One-liners are an important part of our lives. The average person laughs 38.2 times a day because of one-liner jokes. It’s true – it’s in Wikipedia. I wrote it there myself. One-liners have grown more and more popular in recent decades. They’ve replaced our grandparents’ humor, based on long tales that were basically repeated the same joke.

One-liners

Management oriented

1. Client servicing head

Whether working for a high-tech company providing software support, a human services agency or a manufacturing company delivering products, it’s the role of a client services director to support organizational growth by providing strategic client direction, building new relationships and maintaining existing client relationships and many more.

Campaign ideas

 

2. Account manager

An account manager is a person who works for a company and is responsible for the management of sales and relationships with customers. The account manager does not manage the daily running of the account itself. They manage the relationship with the client of the accounts they are assigned to.

Account-Manager-Roles

3. Digital Strategists

Digital Strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Marketing Specialist will also help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs.

digital-role

4. Digital Innovator

The role includes the development of content-led marketing solutions, preparation and delivery of delivering pitch materials, working on and supervising digital deals to ensure high-quality implementation, maintaining a restless curiosity around new technologies and the foresight, care and confidence to innovate appropriately.

Digital-innovator

And more….

Technology oriented

1. Coders

A coder is responsible for creating the software that goes into all of our apps, computer games, social media platforms and basically any programme that we interact with digitally. Whether the programmes are made to be used on a computer, tablet, android or Apple smartphone then they all require code. Coding is one of the hottest skills in the modern industry. And my personal favorite!

 

Coder

2. API Developers

In computer programming, an application programming interface (API) is a set of combined definitions, protocols, and tools for building application software. A good API makes it easier to develop a computer program by providing all the building blocks, which are then put together by the programmer. Api developers do this task to build up a more user-friendly interface to be used for.

API

more on 

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