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Itinerary of Digital Marketing!

Digital marketing is the sunshade of all the works you do to promote your business.

Process Oriented

1. SEO

SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have reformed over the years; but the purpose is still mostly the same. Coming up higher in the list when your customers do Google searches. Most businesses will be needing it forever.

Digital Marketing

2. SEM

SEM is buying traffic through paid search listing. Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

Search Engine Marketing

3. Google Analytics

Google analytics is the best infographic display of your site’s traffic. It includes:

  1. Show your most important analytics data first
  2. Determine where your best visitors are located.
  3. Learn what people are searching for on your site.
  4. Visualize what people click on the most.
  5. Uncover your top content.
  6. Identify your worst performing pages.
  7. Determine where people abandon the shopping cart.
  8. Discover if you need a mobile site

Google Analytics

4. Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments need to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Automation5. Digital Advertisement

The first time you open your favorite browser to last time habit of checking your news feed, we are surrounded by digital advertisement. Facebook and its more than two billion users remain the undeniable advertising behemoth of the digital age. It doesn’t matter if you watch cat videos, listen to cover songs of your favorite bands or tutorials on how to braid your kid’s hair for the senior prom, YouTube is where it’s at. Do you listen to Pandora? Or, maybe you’re a Spotify fan. Well, your customers like a few good tunes, too. LinkedIn, Twitter, Snapchat, Bing, and whatever is next around the digital curve are all platforms on which you can advertise your goods and services. Last but not the least there is the tech giant Google; offers advertisers access to more than two million publisher sites online.

Digital Advertisement

Content Oriented

1. Content Strategy

At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

Content Strategy

2. Campaign ideas

The thought of getting their social posts featured in commercials or other advertising materials could potentially encourage people to share more of their experiences with your company. Dunkin Donuts uses content from the #MyDunkin hashtag in some of its promotional materials to share social proof and encourage customers to share online.

3. Unique hashtag proposition

Hashtags are everywhere, even showing up in the corners of our TV screens when different shows and networks provide us with their pre-determined hashtags to help inspire conversation.

 

hashtag

4. Creatives for digital

Creatives are general marketing term defines creative aspect and content of the marketing. Creatives is the material used to generate leads and sell advertising for marketing which is developed and generated by art directors, creative directors and copywriters in an advertising agency.

Creatives for digital

5. Advertisements

Online advertising can be used to drive traffic to your site and build brand awareness. Effectively targeted campaigns can create brand influencers and reach complementary audiences. The online display enables brands to focus on their ideal audience and tailor messages that improve both recall and engagement.

advertising-marketing-campaign-promotion-branding-concept

6. One-liners for email

One-liners are an important part of our lives. The average person laughs 38.2 times a day because of one-liner jokes. It’s true – it’s in Wikipedia. I wrote it there myself. One-liners have grown more and more popular in recent decades. They’ve replaced our grandparents’ humor, based on long tales that were basically repeated the same joke.

One-liners

Management oriented

1. Client servicing head

Whether working for a high-tech company providing software support, a human services agency or a manufacturing company delivering products, it’s the role of a client services director to support organizational growth by providing strategic client direction, building new relationships and maintaining existing client relationships and many more.

Campaign ideas

 

2. Account manager

An account manager is a person who works for a company and is responsible for the management of sales and relationships with customers. The account manager does not manage the daily running of the account itself. They manage the relationship with the client of the accounts they are assigned to.

Account-Manager-Roles

3. Digital Strategists

Digital Strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Marketing Specialist will also help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs.

digital-role

4. Digital Innovator

The role includes the development of content-led marketing solutions, preparation and delivery of delivering pitch materials, working on and supervising digital deals to ensure high-quality implementation, maintaining a restless curiosity around new technologies and the foresight, care and confidence to innovate appropriately.

Digital-innovator

And more….

Technology oriented

1. Coders

A coder is responsible for creating the software that goes into all of our apps, computer games, social media platforms and basically any programme that we interact with digitally. Whether the programmes are made to be used on a computer, tablet, android or Apple smartphone then they all require code. Coding is one of the hottest skills in the modern industry. And my personal favorite!

 

Coder

2. API Developers

In computer programming, an application programming interface (API) is a set of combined definitions, protocols, and tools for building application software. A good API makes it easier to develop a computer program by providing all the building blocks, which are then put together by the programmer. Api developers do this task to build up a more user-friendly interface to be used for.

API

more on 

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List of 5 best accounting suite for your Shopify ecommerce site

Accounting can be monotonous; keeping the record of revenues, profits, taxes – one mistake and it can get fatal. Thankfully, there are boundless options out there for accounting software, and Shopify can integrate with a lot of them easily. You can easily eliminate a lot of headaches by sync your Shopify store with accounting software to run your e-commerce business smoothly. Time is money when you operate a business, and installing an appropriate software would refine your accounting workflow. Fortunately, yes, you can easily save your money by saving the time you would have spent without accounting software.

TaxJar

TaxJar makes it possible for you to spend more time growing the business than just sit and calculate the sales tax. Yes, you read it right; it does calculate your sales tax! Hurrah! TaxJar is the best accounting sotware and has got splendid feedback from its clients in long run. Swiftly filing your sales tax is now only a matter of few minutes. Abide by distinctive tax return policies by different state law. More than 10,000 business beliefs on TaxJar. This ultimate know-how technology is like a blessing for e-commerce sellers.

 

Collecting and filing sales tax is not a fun process, but it’s a necessity for an online business. That’s where TaxJar comes in. It helps you keep track of how much sales tax you owe, and makes it relaxed to file your sales tax automatically.

 

Xero

You can now quickly import your orders from Shopify into Xero. This eliminates manual data entry and significantly reduces the risk of error. Now spend more time on everything you love but data entry. Creating invoices in the just single click is possible in Xero. Access your business finances anytime, from any internet-connected device – phone, tablet, phablet or computer. Recognize how you’re doing financially with daily updates from your bank accounts and credit cards.

 

Whenever you need help, you can choose to let the support team view your data and provide the best advice you need on using Xero. And online guides, videos, and FAQs are available to help you get moving.

It is being used by many internet banking and online services, two-step authentication makes it next to impossible for anyone to hack into your account. All their servers and data centers have robust physical security controls, as well as 24/7 monitoring and surveillance. Regularly monitor and audits data security and security systems to identify and manage threats Services like Payroll, Xero expenses and Invoicing and many more are great to have on a single platform. Unbelievably it’s a free app.

Unify by Webgility

Another amazing accounting software named Webgility’s Unify helps you manage Shopify orders, automatically post them to accounting, and accurately track and sync inventory to and from all sales channels. Super-fast and helpful syncing every detail to every order with Xero. Makes life a lot easier! The customer service is excellent. They are fast, know their software and are professionally friendly and patient. If you’re not tech savvy don’t worry, they are and helpful. It makes a huge difference automating accounting for Etsy and Shopify to QuickBooks. A big time saver! You can schedule the downloads to occur daily, automatically. Amazingly, no more spreadsheets over here!

Intuit QuickBooks® Online

Those who are leaning to do own books for their online Shopify store and this app is an absolute dream. No – dream is an understatement. This is a cosmological marvel. Everything in this software runs flawlessly and pretty much automatic. YES. AUTOMATIC. This app is taking your boring work and allows you more time to do and achieve more in your life. You can easily be exporting your every single transaction into the incorrect QB accounts. Many newbies are loving this app because of its easy platform and super effective customer service. All and all questions are being answered by them. Their support team has got big thumbs up from every reviewer. It’s time to quit reading these reviews and download this software NOW. Seriously, who needs a bookkeeper? This QuickBooks thing has everything you and your business need from now on.

Features include:

•    Free mobile apps

•    Reports and Dashboards

•    Accountant access

•    Automatic backups

•    Data security

•    Free unlimited support

 

 

Sufio – Automatic Invoices

If you are the one who wants an app that automatically and instantly invoices your customers with all local sales taxes/VAT etc. calculated and shown, Sufio Automatic Invoices does what it says on the box. It has all the bells and whistles and customization facilities I need. My store sells digital products and Sufio links perfectly with it and with the digital products app I use and picks up on any discounts issued as well. A first class app, very well thought through. Great and incredibly quick support they have for you.

 

Special features:

•    Create credit notes, delivery notes, and cash receipts.

•    Send warm wishes to good customers and reminders to debtors.

•    Fully compliant with accounting legislation in the US, Australia, UK, Ireland and countries of the European Union.

• Create documents in over 20 languages including English, Spanish, German

 

Accounting

 

 

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